Clean & Clear

Clean & Clear no longer understood who their audience was and what they wanted from a brand. Sales tanked, and it was time to take some BIG risks. Through deep research and a thoughtful strategy, Clean & Clear and VaynerMedia crafted a new creative and strategic vision which gave the microphone to Gen Z and allowed them to truly show off what matters to them.

In turn, C&C saw unprecedented sales results and an increase in brand relevance amongst Gen Z and their parents.

---

'BE YOU' Hero Asset

'BE YOU' Gen Z Spotlight - Sierra

'BE YOU' Gen Z Spotlight - Essynce

Full Lemon Line

Oil-Absorbing Sheets

Deep Action Exfoliating Scrub