Clean & Clear
- Meg Murphy
- Oct 17, 2021
- 1 min read
Updated: Jun 25
Clean & Clear no longer understood who their audience was and what they wanted from a brand. Sales tanked, and it was time to take some BIG risks. Through deep research and a thoughtful strategy, Clean & Clear and VaynerMedia crafted a new creative and strategic vision which gave the microphone to Gen Z and allowed them to truly show off what matters to them.
In turn, C&C saw unprecedented sales results and an increase in brand relevance amongst Gen Z and their parents.
'BE YOU' Hero Asset
'BE YOU' Gen Z Spotlight - Sierra
'BE YOU' Gen Z Spotlight - Essynce
Full Lemon Line
Oil-Absorbing Sheets
Deep Action Exfoliating Scrub
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