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Clean & Clear

Updated: Jun 25

Clean & Clear no longer understood who their audience was and what they wanted from a brand. Sales tanked, and it was time to take some BIG risks. Through deep research and a thoughtful strategy, Clean & Clear and VaynerMedia crafted a new creative and strategic vision which gave the microphone to Gen Z and allowed them to truly show off what matters to them.


In turn, C&C saw unprecedented sales results and an increase in brand relevance amongst Gen Z and their parents.


'BE YOU' Hero Asset


'BE YOU' Gen Z Spotlight - Sierra

'BE YOU' Gen Z Spotlight - Essynce



Full Lemon Line


Oil-Absorbing Sheets


Deep Action Exfoliating Scrub


 
 
 

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