When Georgia-Pacific needed support driving awareness and sales for its new line of STAINMASTER Carpet Stain Remover products they came to VaynerMedia. We were tasked with developing a marketing program that drove home the benefit's of STAINMASTER, while breaking through the clutter of a crowded category. Our plan was to execute three creatively distinct videos, each optimized for digital and let the market decide which creative was the most effective sales driver.
The Stain
Stainmaster creates a horror movie trailer showing just how scary it is when a stain reappears.
Director: Evan Savitt
Creative Director: Chris Logsdon Assoc. Creative Director: Meg Murphy Copywriter: Adam Vazquez
The Chamber of Stains
With the clean and protecting power of Stainmaster Carpet Stain Remover, a stain is treated once never to be seen again. Which leaves the curious mind pondering… where does it go?
Director: Evan Savitt
Creative Director: Chris Logsdon Assoc. Creative Director: Meg Murphy Copywriter: Grey Robinson
Carpet Confessions: Roomies
Stainmaster Carpet Stain Remover is giving you the chance to find peace and finally get off your chest the stain-gressions we’ve helped you get away with for far too long. Are you ready to come clean?
Director: Evan Savitt
Creative Director: Chris Logsdon
Assoc. Creative Director: Meg Murphy
Copywriter: Desirae Smith