This was a fun one. Stainmaster tasked us with revamping the historically dull claim videos to support the launch of their new hardwood floor cleaners. During the process of learning about the new products, we met their internal scientist Andy, who was responsible for creating the formula. He was so passionate about the solution and had an incredibly funny personality, that we we had the idea to feature him in several silly scenarios for the videos.
The legal team unfortunately said no, and our fake [yet brilliant] Andy was born.
The Cabin
Director: Evan Savitt
Creative Director: Meg Murphy
The Dance
Director: Evan Savitt
Creative Director: Meg Murphy
Wolf Urine
Director: Evan Savitt
Creative Director: Meg Murphy