Conversations about self-esteem can be super intimidating, and Snapchat's private settings allowed Dove to create a safe, engaging space for women and girls to shed their insecurities, acquire tools to build self-esteem, and provide real-time access to Dove self-esteem educators. Our Dove ambassadors tackled personal self-esteem issues: questions not being asked or answered on other social networks. Self-esteem content received over 340,000 views and 1,500 screenshots from Snapchat Stories.
"What made the platform most appealing was the ability to engage with women and girls in a personal, one-to-one manner." Jennifer Bremmer, Unilever Marketing Director