XYZAL is an oral antihistamine allergy medication that transitioned from RX to OTC in March of 2017. As part of the brand launch to consumers, XYZAL tasked VaynerMedia to create a category-disruptive, bold mobile-first web experience for allergy sufferers.
Creative Director: Chris Logsdon
Assoc. Creative Director: Meg Murphy
Senior Art Director: Jess Friedowitz
Copywriter: Grey Robinson
Art Director: Phanat Nen