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Let The Market Decide

When Georgia-Pacific needed support driving awareness and sales for its new line of STAINMASTER Carpet Stain Remover products they came to VaynerMedia.

 

The Ask: Develop a marketing program that drove home the benefit's of STAINMASTER, while breaking through the clutter of a crowded category.

Our Proposal: Develop three creatively distinct videos, each optimized for Facebook and let the market decide. 

The Stain
Stainmaster creates horror movie trailer showing just how scary it is when a stain reappears.
Creative Director: Chris Logsdon
Associate Creative Director: Meg Murphy
Copywriter: Adam Vazquez
The Chamber of Stains
With the clean and protecting power of Stainmaster Carpet Stain Remover, a stain is treated once never to be seen again. Which leaves the curious mind pondering… where does it go?
Creative Director: Chris Logsdon
Associate Creative Director: Meg Murphy
Copywriter: Grey Robinson 
Carpet Confessions: Roomies
Stainmaster Carpet Stain Remover is giving you the chance to find peace and finally get off your chest the stain-gressions we’ve helped you get away with. Are you ready to come clean?
Creative Director: Chris Logsdon
Associate Creative Director: Meg Murphy
Copywriter: Desirae Smith