Sniffle Sniffle, Sneeze Sneeze
XYZAL is an oral antihistamine allergy medication that transitioned from RX to OTC in March of 2017. As part of the brand launch to consumers, XYZAL tasked VaynerMedia to create a category-disruptive, bold mobile-first web experience for allergy sufferers.
Creative Director: Chris Logsdon
Associate Creative Director: Meg Murphy
Senior Art Director: Jess Friedowitz
Copywriter: Grey Robinson
Art Director: Phanat Nen